egenie

  In today’s technologically advanced world, everything has changed, including the way businesses market and sell their offerings. Every brand has moved online to interact with its audience and sell its products/services. As a result, various new terms came into the picture, and 'digital shelf' is one of them. Simply put, a digital shelf is the online environment where a brand’s products are displayed to be accessed by consumers. It is the digital counterpart of the shelf in a physical store where all the available products are displayed. What is digital shelf management? Digital shelf management , as the name suggests, is the process of managing product listings and all the relevant data like images, pricing, reviews, and stock availability on a digital shelf. Unlike traditional physical stores, where the available space is limited, a digital shelf comes with infinite space. While this makes things easier for businesses with larger product collections, there is a chance that a...

The dynamic nature of the landscape of ecommerce platforms like Amazon is a reality that all ecommerce brands must realise. This ever-changing nature of such platforms is why businesses need to utilise targeted strategies that can help them boost their business of the platforms and reach their audience effectively. Here are five effective strategies that can help improve your Amazon sales and growth: Optimise Product Listings  Your product listing is generally the first impression that customers get of your brand on Amazon. So, make sure that you identify high-intent keywords and strategically use them in your titles, bullet points, and descriptions to capture the attention of shoppers who are ready to buy. By using high-intent keywords, you will be able to improve your product visibility on Amazon’s search algorithm, making it easier for buyers to find your product. Use Competitive Pricing Strategies Pricing is one of the main factors that can influence your conversion rates and y...

  Digital shelf management has become extremely important for e-commerce brands looking to grab the attention of online shoppers. It analyses data related to a product's online presence and helps provide solutions to optimise its search visibility. This way brands are able to make a better market position and optimise their digital shelf strategies. Here are the features digital shelf management platform should offer: Content Score Content is king and can be a deciding factor for your e-commerce business' success If your content isn't up to standard, customers are less likely to purchase the listed product. With digital shelf management, you can improve the search results by using the right keywords. It helps track content gaps, optimise titles, improve description quality, and ensure image accuracy across different platforms. Rating and Review Analysis Having multiple products on your portfolio might make it difficult for you to go through each rating and review. Digital s...

  What is an Integrated Advertising Platform?  In today’s ever-expanding world of e-commerce and q-commerce, an integrated advertising platform is a reliable lifeline. Say adios to the chaos of juggling multiple ad platforms and take it as your all-in-one command centre. The platform brings clarity in terms of data and actionable insights that can revolutionise your digital advertising game. With a single platform, you can manage all your campaigns, data, and performance. How is it Helpful? Features: Unification: It helps manage campaigns on leading platforms like Amazon, Flipkart, Blinkit, Zepto, and others – all from a single, intuitive interface. Automation: It helps save time with automated rules and bid adjustments.  Real-Time Insights: You instantly gain real-time visibility into your spending, exhausted budget, remaining budget, performance, and trends. This allows decision-making based on clear and actionable data. Why is it Good? Benefits: Easy Reporting: It gene...

  In an advertising landscape, a single platform serves as a centralised hub where one can unify and manage ad campaigns across multiple advertising platforms. Individuals and brands can optimise and oversee ad campaigns with ease. Transparency of budget utilisation to maintaining a detailed history, and receiving alerts are the benefits of using a single platform for e-commerce ad campaigns. The digital era has transcended the traditional boundaries of advertisement. Within the digital landscape, e-commerce advertising plays a dynamic role in shaping the success of modern-day businesses. E-commerce advertising precisely targets its audience, allowing it to run ad campaigns based on demographics, browsing history, interests and other data-driven points.  e-Commerce advertising involves creating targeted ads using various digital channels. Traditionally, brands and agencies had to manually run their ad campaigns by listing their products & services across all online adverti...

  In the modern digital landscape, teeming with complexities and fragmentation, e-commerce businesses deal with the dual challenge of not just attracting but also retaining customer attention in the vast system of competitors. Advertising, although playing a pivotal role, can get complicated regarding metrics, strategies, and platforms. However, in order to sustain this complex ecosystem, having the right tools that simplify, optimize, and dominate the advertising landscape is key for managing campaigns effectively. Simplify: Streamline the Process  The initial step to simplifying an advertising strategy is integrating all the advertising metrics and efforts into a unified platform. This unification into one ecommerce advertising platform reduces the work of switching between different dashboards, which saves substantial time and effort while also minimizing the room for errors. Whether it is updating creatives, adjusting bids, or setting up new campaigns, all of this can be ...