Benefits of a Single Platform for Managing E-commerce Ad Campaigns
In an advertising landscape, a single platform serves as a centralised hub where one can unify and manage ad campaigns across multiple advertising platforms. Individuals and brands can optimise and oversee ad campaigns with ease. Transparency of budget utilisation to maintaining a detailed history, and receiving alerts are the benefits of using a single platform for e-commerce ad campaigns. The digital era has transcended the traditional boundaries of advertisement. Within the digital landscape, e-commerce advertising plays a dynamic role in shaping the success of modern-day businesses. E-commerce advertising precisely targets its audience, allowing it to run ad campaigns based on demographics, browsing history, interests and other data-driven points. e-Commerce advertising involves creating targeted ads using various digital channels. Traditionally, brands and agencies had to manually run their ad campaigns by listing their products & services across all online adverti...