egenie

  In today’s technologically advanced world, everything has changed, including the way businesses market and sell their offerings. Every brand has moved online to interact with its audience and sell its products/services. As a result, various new terms came into the picture, and 'digital shelf' is one of them. Simply put, a digital shelf is the online environment where a brand’s products are displayed to be accessed by consumers. It is the digital counterpart of the shelf in a physical store where all the available products are displayed. What is digital shelf management? Digital shelf management , as the name suggests, is the process of managing product listings and all the relevant data like images, pricing, reviews, and stock availability on a digital shelf. Unlike traditional physical stores, where the available space is limited, a digital shelf comes with infinite space. While this makes things easier for businesses with larger product collections, there is a chance that a...