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  Companies are always looking for something to improve their online store presence. And a large part of this includes working with data and drawing actionable insights from it. E-commerce analytics help brands turn raw data into useful information that helps them understand how shoppers interact with product pages, what drives purchase decisions and much more. It also helps brands improve discoverability, content accuracy and digital shelf performance. The digital shelf refers to the online touchpoints or marketplaces that buyers use to discover and purchase from your store. Your digital shelf is a virtual presence of your products, and includes everything from product images to descriptions and reviews. digital commerce analytics provide insights into product content quality and identify which aspects of your digital shelf are working well and which need improvement. With e-commerce analytics, you can: Gain Actionable Insights on Product Page Performance Not all product pages pe...